Business Writing for Dummies by Canavor Natalie;

Author:Canavor, Natalie; [Canavor, Natalie]
Language: eng
Format: epub
Publisher: John Wiley & Sons, Incorporated
Published: 2017-04-10T00:00:00+00:00

Actively observe what works well in your own industry environment and what you respond to. Experiment with your own mini-pitches and evolve what works best. Here are some surefire strategies:

Be specific and concrete about what you do and who it benefits; generalizations make you sound like everybody else.

Use short words and sentences, and craft them to sound like natural speech, not a memorized statement.

Make your pitch memorable and easy to repeat.

Rev up your spirits and voice to sound positive, enthusiastic, and lively.

Infuse your words with your passion for what you do.

Support your message with good body language and facial expressions.

Practice it to the point where you sound spontaneous and can adapt it on the spot. It’s the idea you want to communicate — you can express it differently every time to suit the conversation and occasion.

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